Taiwan Railway Mobile web Redesign
Project overview
A redesign concept for Taiwan Railway focused on simplifying the booking experience and reducing cognitive load during trip planning.
Instead of only refreshing the visual interface, I focused on improving information hierarchy, navigation flow, and the overall decision-making experience for users.
The project explores how clearer structure and more intentional interactions can make complex transportation systems feel easier, faster, and more human.
Deliverables:
Website Design
UI/UX Design
Intro
Taiwan Railway is one of the most widely used transportation services in Taiwan, supporting everything from daily commuting to long-distance travel.
As someone who frequently uses mobile devices while traveling, I became interested in how the experience could feel simpler, clearer, and easier to navigate in real-world situations.
This redesign explores how a more task-focused structure and clearer interaction flow could help users move through the booking experience with less friction and more confidence.
Background & goals
While reviewing the existing mobile experience, I noticed that many different types of information were competing for attention at the same time. Booking actions, schedules, travel content, and service information were all presented within the same level of hierarchy.
As a result, the experience often felt fragmented, especially for users trying to complete tasks quickly on mobile devices.
Instead of approaching the redesign as a visual refresh, I focused on restructuring the experience around user intent and decision-making. The goal was to create a flow that feels more intuitive, reduces cognitive load, and helps users reach important actions more naturally.
Problem statement & Direction
Information Architecture Overview
Shifting the Homepage from Information-Based to Task-Oriented
The original website structure prioritized separated information categories rather than complete user tasks.
Related actions such as booking, route lookup, travel passes, and support information were distributed across different sections, making navigation feel fragmented on mobile devices.
To simplify the experience, the homepage was restructured around high-frequency user tasks, creating clearer entry points and more centralized navigation flows.
Simplifying the Ticket Booking Experience
Booking a train ticket often requires users to switch between schedules, route information, and ticket options before making a decision. To reduce unnecessary navigation, the redesigned homepage brings these related tools together and supports the booking process within a more connected and task-focused experience.
Making Tourism Content Easier to Discover
While Taiwan Railway provides a wide range of travel passes and themed train experiences, these offerings were not prominently featured within the existing mobile experience. This redesign introduces a dedicated tourism section on the homepage, allowing users to discover travel-related services through clearer entry points, visual content, and contextual recommendations.
Providing Answers Within the User Journey
Travel rules, ticket restrictions, and booking policies can often be difficult to understand, especially for infrequent travelers. Instead of requiring users to search through multiple support pages, common questions were surfaced directly within the homepage experience, allowing users to find answers more quickly and continue their journey with less interruption.
Why It Matters?
By surfacing common questions earlier in the journey, users can resolve uncertainties without leaving their current task flow.
Designing for Different Types of Travelers
While the booking experience was the primary focus of this redesign, different traveler groups often have different goals and expectations. The homepage was designed to provide clearer entry points for first-time users, returning travelers, and international visitors.
New Users
Need clear guidance and easy access to essential information when planning a trip for the first time.
Returning Users
Want to quickly access schedules, booking tools, and frequently used services with minimal effort.
International Visitors
Require a more intuitive navigation experience and easier access to travel-related information.
